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Expertise

FMCG & discount retail

Fast-moving consumer goods (FMCG) and value retail run on volume, tight margins and clear choices. I help organisations understand how discounters and other retailers think, and what that means for their products and plans.

How I can help

  1. 01

    Channel economics

    How margins, volumes and costs differ between discount, grocery, drugstore and online channels, and what that means for a supplier’s proposition.

  2. 02

    Retailer priorities

    What buyers in value retail focus on — price, rotation, simplicity and reliability — and how to prepare a proposition that matches.

  3. 03

    Price, volume and margin

    The trade-offs behind a listing decision, and how to assess whether an opportunity is commercially sound for both sides.

Typical questions

  • How do discount retailers assess new FMCG suppliers?
  • What does a listing at a value retailer mean for price and margin?
  • How do the economics of FMCG differ across European retail channels?

Articles

Other areas of expertise

Have a question in this area?

Send a short description of your organisation and the question. I will let you know whether my experience fits.